I think it means the mobile is slowly but surely moving to a web model. And as that happens, it is important to think of it as one big web and lots of devices and software accessing it. Lots of devices means billions of devices accessing largely free content and applications with advertising and freemium and commerce and virtual goods and many other business models generating trillions of dollars for developers. Just like the web, but even bigger and more exciting.

via avc.com I think this statement from Fred should have a little asterisk at the end, and it should state: *except for games Yes, there are a ton of social games that are making good money that aren't that different from web deployed ones -- Mafia Wars, FarmVille, etc. But, the best games I have played on iPhone have two things in common - 1, they are native apps, and 2, I happily paid for them directly. In fact, I am getting highly annoyed but the "free" games that have a variety of viral loops etc. to try and get me to pay. I may very well fall into a gamer or enthusiast category, and the companies that go this free-to-play model like the other social gaming giants may make buckets of money. But I don't think the games are as good, and I would rather support great content with money directly. OTHER than games, I completely agree with Fred - but it's still a matter of timing, as my next share will make clear.