Boris Mann

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Not advertising via blogs? You're "doing your client a disservice"

  • July 06, 2004
Tom Hespos, an experience media buyer (and CEO of Underscore Marketing) blogs about an experience he had recently buying ads on a blog. The take-away: "Said blog kicked ass and was one of the best performers on the campaign. Business Blog Consulting: Hespos: Yes, Blogs Are A Great Advertising Environment