Startup and small business operations and efficiency
“Startup” is this weird phrase that means lots of different things. For me, one of the things that it means is really internalizing a couple of different concepts.
One is the [[Lean Startup]], which has lots of baggage associated with it today, but at its core there is the Build - Measure - Learn loop.
You start with a hypothesis (another key concept), like “adding an ecommerce channel will lead to more sales”, and then you build the minima...
Metrics for tracking user interactions with your app / product
Pirate MetricsPirate Metrics
Framework for thinking about how to onboard / get people to use your product or service. Originally conceived by [[Dave McClure]] at [[500 Startups]].
These are totally custom for every product, but can be useful in building hypotheses about what matters / what works in getting usage, and also what kind of [[Product Metrics]] you should be tracking.
Called “Pirate Metrics” because the abbreviation is A-A-R-R-R:
Acquisition: this is initial sign up. You might want to say this is email sign up...