Bryan Rieger came by the office yesterday and we caught up on where his new company, Yiibu is at. They just soft launched with an example of one of the first pieces of open microcontent that they're going to be working with. Their first microcontent stack is a guide to tropical fish, a wonderful nod to the original Mackerel Stack mentioned in Bryan's recent thank you post. It's been my pleasure to get to know both Bryan and Steph, and it's been amazing seeing the ideas they come up with.
What they're doing and thinking about is a new new thing, I believe. We're finally getting to the point where mobile devices can easily work with multimedia content, with new devices like the colour iPods and the Sony PSP turning out to be great platforms to carry around user-created content. The Creative Commons and the very concept of shareable content shouldn't be discounted either -- lessons like the Sony DRM debacle are only reinforcing that.
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