Some quick notes for an upcoming interview.
Benefits
Disclaimer: EQO is a local Vancouver company that I've met with, and my company Bryght powers their online community forums. They're also the only mobile app other than ShoZu that made my jaw drop (well, until I found out about the desktop client requirement...boo!).
Drawbacks
Other forward looking options include click-to-buy or click-to-access solutions -- use your Skype ID and the client to pay for online goods and services, including restricted access to online content -- enter your Skype ID into a web form, get messaged with a special code, complete a transaction, receive an access code -- voila! instant online access. Note: this is of course possible with any IM service or even SMS, and Jabber is doing this today. In many ways, Skype is JAIS -- Just Another Identity Store -- that happens to have VoIP/IM/etc. built on top of it as an application.
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