What is the Message: Language as Metaphor? President as Magician

[image:928,right,5,5]<p>From What is the Message?, a pointer to a NY Times article on how fast food restaurants should be reclassified as part of the manufacturing sector.</p>

I readily admit to not understanding large parts of American politics, but I do find it funny at times:

Apparently, according to all the President's men, "assembling the inputs" of the parts of a hamburger into a final product is close enough to assembling an automobile on an assembly line, and thus should be classifed as a manufacturing, as opposed to service sector job. The fact that such a reclassification would do wonders for the nominal job creation statistics in an election year is, well, magical! Abracadabra! Presto chango! Pay no attention to the man behind the curtain!