Maybe my milk will tell [the fridge] jokes

Screw the disintermediation of traditional advertising, the introduction of disruptive technologies to electronics consumers, and the enabling of networked hardware for ubiquitous seamless e-commerce.

No, I'll be satisfied with nothing less than the disintermediation of design itself, and the empowerment of stuff.

Notional Slurry: Your fridge will still be stupid and cold, but maybe my milk will tell it jokes

Another great quote was "If you can’t buy a modem equipped or Bluetooth milk-aware fridge from Hammacher-Schlemmer in the next couple of years, I’ll make you eat your hat.".