Audience - Community - Product
latecheckout.substack.com/p/the-framewo..., by Greg Isenberg, January 12, 2023Audience - Community - Product framework described by Greg Isenberg in The Framework to Find Traction for your Product
how to get traction with your product idea through building audiences and community. The three components I’ve laid out — Audience, Community, and Product — comprise the funnel for building a business in 2023. I call it the ACP Funnel.
Audience: bring people into the stories you’re telling
Community:Â create a space for people who love your stories and identify with your brand
Product:Â give your community a product to achieve their goal and improve their own story
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Idle ventures
One of [[Joan Westenberg]]’s projects we are a portfolio company + studio + fund. we build audience, community and product...