Always Be Launching
Something I say in a couple of different contexts.
One is, there is no such thing as one big launch. Didn’t get enough attention to a launch? Launch again!
Released new features? Sounds like a launch!
And, unless you launch things, you won’t get the feedback that you need. How many people signed up? How did you get the word out? What was the usage or feedback of your launch?
With software we have the ability to iterate and also to iterate on iterating!