Come For The Tool, Stay For The Network
link:: https://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network published:: Jan 31st, 2015 tags:: #article, #single player author:: Chris Dixon
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A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.”
The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.
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But starting a network from scratch is very hard. Think of single-player tools as kindling.