Idle ventures

One of Joan Westenberg’s projects

we are a portfolio company + studio + fund. we build audience, community and product based businesses.

idle thoughts is the blog on Paragraph.

Use the ACP framework

Audience: F++k yelling into the void. We craft stories that stick, messages that matter, and vibes that resonate.

Community: We’re talking cult-level devotion, minus the creepy stuff. Think of your followers morphing into a badass army of brand warriors.

Product: Launching products shouldn't feel like a Hail Mary pass. We think of ACP like having a crystal ball. Co-create with your tribe and watch them line up.