Wardley Maps are a method created by Simon Wardley to review and develop strategy around business and markets.
One of the base concepts is that new innovations go from invention / genesis where everything is custom and bespoke through to commodity / utility.
Genesis -> Custom Built -> Product (Rental / SaaS) -> Commodity (Utility)
He originally developed this around the evolution of cloud computing.
The Pioneers, Settlers, and Town Planners shows the mapping of personality types to stages of evolution / approaches needed for each stage.